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Within a few years, he changed tracks by taking an account management position at a large San Francisco-based high-tech advertising agency, where he rapidly rose to become the manager of their branch office in San Diego. An entrepreneur at heart, Mr. Arens soon left that position to form his own agency with a partner, where he was both Principal and the Chief Creative Officer. Specializing in business-to-business and financial accounts, that agency grew in stature and reputation over the years, accumulating many awards for creative excellence.
In , he formed William F. Arens and Associates and began focusing on both national and international accounts. In , Mr. Arens jumped to the client side when be bought a chain of quick-lube stores in San Diego. As Chief Marketing Officer, Mr. Arens was responsible for all the firm's advertising and promotion. He over-saw the company's growth in daily revenue as it doubled and then tripled. At the end of his career, Mr.
Arens was President of Stratimark Consulting, which specializes in strategic integrated marketing communications consulting for clients in the health care field. Michael F. He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in advertising research, advertising campaigns, science communication, and communication theory.
Professor Weigold has won many awards for both his teaching and scholarship. In , he was designated International Educator of the Year for the College of Journalism and Communications and was one of twenty International Ambassadors for the University of Florida. In , he was named the College's Teacher of the Year. He is the author or coauthor of over 40 publications and numerous conference papers.
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Media planning and buying Due Dec 21, In other classes you might not provide all of that. Ads for Michelob Light beer and Colombian coffee were set in supermarkets and shared the same plot: In order to set up a list of libraries that you have access to, you must first login or sign up.
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